The tobacco industry contributes substantially to the economies of more than 150 countries, with more than 100 million people worldwide depending on it for employment – more than the populations of Argentina , Kenya and Spain combined. Tobacco taxes are a major source of revenue for almost every government in the world. In Sri Lanka , for example, corporate taxes and excise represent 10 per cent of the Government's revenue. In Kenya and Brazil , the figure is some six per cent.

Tobacco is the world's most widely cultivated non-food crop. The farmers who choose to grow it – many of them in developing countries – do so because it is hardy, grows well in poorer soils and volatile weather, and is known for fetching stable prices. Farmers can earn good yields from very small plots of tobacco, enabling them to put tobacco earnings into growing other crops, such as food. The techniques used for growing quality tobacco also help to improve other crops.

Less than 0.3 per cent of the world's agricultural land is given over to tobacco farming – less than half the land given to coffee, for example – and only for part of the year, but it is an important contributor to the agro-economy in many countries. In fact, tobacco creates more employment per hectare of cultivated land than any other crop in the world.

Few industries are as wide-ranging as the tobacco industry. Most countries have a tobacco manufacturing industry, and the industry usually forms an important part of the economic and social fabric. Even in countries that do not have tobacco manufacturing, tobacco distribution is an important source of economic activity.

British American Tobacco employs over 90,000 people globally. Our operations enable governments worldwide to gather over £14 billion a year in taxes, including excise duties on our products, more than 10 times the Group's profits after tax.

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